Moosejaw Winter 16 Catalog

If you’ve ever thumbed through a Moosejaw catalog, you’ll know that they’re the least boring catalogs out there. Every Moosejaw catalog has a concept that weaves through every page, represented visually and through copy. For the winter 2016 catalog, I wanted to make an activity book—something interactive and engaging for customers. Each spread has a different activity for the viewer to do, whether it’s a word search, color by numbers, or “draw a tattoo on these naked calves.” Instead of just quickly flipping through the pages, these activities create fun user experiences and get the customer engaged with the catalog.

YEAR

2015

SIZE

8×10

CLIENT

Moosejaw Mountaineering