College for Creative Studies
In the Fall 2013 semester, the College for Creative Studies (CCS) approached my visual communications class with the challenge of re-imagining the school’s brand. The result was a semester long group project where we brainstormed, collaborated, and gave the College a fresh new look.
Working with a group of three other students, we designed an identity system for CCS that is rooted in the idea that the College is an “intersection” where the art and design fields meet. At CCS, students learn, grow, and become multifaceted professionals ready for the art and design worlds. This idea of two sides coming together as one cohesive university led us to designing a system based on two intersecting planes.
— Collaborative brainstorming
— Build out of wayfinding and signage
— Shuttle bus and tee graphic mock ups
— Linoleum block printed bags
— Design of brand guides book